Starting Up
What is strategy? Which of these definitions do you prefer? Why?
- Strategy is making predictions based on analysis.
- Strategy is having a clear plan, then putting it into action.
- Strategy is continually adapting to change.
Which groups below should be involved in deciding strategy? Why?
- Shareholders
- Board of DIrectors
- Senior managers
- Middle and junior managers
- Government representatives
- Trade union representatives
- Suppliers
- Other employees
- Customers