Posterous theme by Cory Watilo

Starting Up

What is strategy? Which of these definitions do you prefer? Why?

  1. Strategy is making predictions based on analysis.
  2. Strategy is having a clear plan, then putting it into action.
  3. Strategy is continually adapting to change.


Which groups below should be involved in deciding strategy? Why?

  • Shareholders
  • Board of DIrectors
  • Senior managers
  • Middle and junior managers
  • Government representatives
  • Trade union representatives
  • Suppliers
  • Other employees
  • Customers