Posterous theme by Cory Watilo

Developing a Business Strategy: Group (Part 1)

Review the information on one of the companies below. What do would you do in this situation? Use the 10 steps given in the previous reading to help you in your discussion. Use these steps, as well and the vocabulary and phrases you learned today, to write out a strategy. Do not research anything at this time.

Task #1: The UK grocery shopping chain, Tesco has decided to move into the Korean market. Other international grocery stores have struggled to survive in Korea against the main competitor, E-Mart. You need to develop a strategy that you think would work in helping them thrive in this market.

Task #2: A small dry cleaning business has started up in the American city of Kansas City. This is a large city with a number of dry cleaning businesses. You need to come up with a strategy that you think would work in this market. What happens when the large international company Proctor and Gamble decides to move into you market? What should you do?